SocialWellSocialWell

by @SocialWellNet

About the position

SocialWell is now raising funds for an innovative mobile app for consumers of FMCG/ retail products and looking for an dynamic, experienced, and ingenious growth hacker with significant exposure to US FMCG and retail sector. CGO role will focus on US market operations, connecting consumers to retailers, distributors, and manufacturers using existing or new ecosystem. We are interested to work both in US and India markets. We have a high-caliber tech team here in India and we will add a small tech and design team in US.

Your role

  • Lead market research on consumer retail/ FMCG product purchase behavior, current retail marketing and sales practices and gaps, and how our mobile app will fit into that
  • Lead execution of strategies resulting in growth of mobile app usage among consumers
  • Lead a sales team to get advertising revenue
  • Provide feedback to management and tech team in product development

We are looking for

  • 5+ years of experience of working in FMCG and retail sector, particularly strong practical understanding product distribution, pricing, packaging, ingredient, labeling, US government regulations
  • Solid track record of being a salesperson yourself, plus managing sales team in consumer goods; developing tie-ups with small to large size corporations
  • Ideally have moved over to consumer mobile/ internet apps
  • Strong understanding of consumer segments, price sensitivity, branding and buying habits and preferences, product selection and consumption
  • Practical knowledge of how technologies work in retail stores including payment ecosystem
  • First hand experience of conducting and leading market research

Your profile

  • Graduate degree, preferably an MBA (Marketing)

Send in your short resume with a note detailing your experiences and motivation for this opening through Angellist.

* Position is based on successful award of grant.

@SocialWellNet
About @SocialWellNet

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Job opening: Chief Growth Officer (US-based) – Mobile App for FMCG/ Retail products