By @SocialWellNet

Job opening: Chief Growth Officer (US-based) – Mobile App for FMCG/ Retail products

About the position

SocialWell is now raising funds for an innovative mobile app for consumers of FMCG/ retail products and looking for an dynamic, experienced, and ingenious growth hacker with significant exposure to US FMCG and retail sector. CGO role will focus on US market operations, connecting consumers to retailers, distributors, and manufacturers using existing or new ecosystem. We are interested to work both in US and India markets. We have a high-caliber tech team here in India and we will add a small tech and design team in US.

Your role

  • Lead market research on consumer retail/ FMCG product purchase behavior, current retail marketing and sales practices and gaps, and how our mobile app will fit into that
  • Lead execution of strategies resulting in growth of mobile app usage among consumers
  • Lead a sales team to get advertising revenue
  • Provide feedback to management and tech team in product development

We are looking for

  • 5+ years of experience of working in FMCG and retail sector, particularly strong practical understanding product distribution, pricing, packaging, ingredient, labeling, US government regulations
  • Solid track record of being a salesperson yourself, plus managing sales team in consumer goods; developing tie-ups with small to large size corporations
  • Ideally have moved over to consumer mobile/ internet apps
  • Strong understanding of consumer segments, price sensitivity, branding and buying habits and preferences, product selection and consumption
  • Practical knowledge of how technologies work in retail stores including payment ecosystem
  • First hand experience of conducting and leading market research

Your profile

  • Graduate degree, preferably an MBA (Marketing)

Send in your short resume with a note detailing your experiences and motivation for this opening through Angellist.

* Position is based on successful award of grant.

By @SocialWellNet

How open data from NGOs can radically change the way we do international development

Donors and NGOs should start thinking digitizing their program data and making it public.

First, it was the private sector which embraced technologies to ensure its customers get access to consistent and uniform products everywhere. Yes, there were problems for private sector too. There wasn’t enough money. Technologies often failed.

On top of it all, staffs were not too happy about it. Looking at banking, insurance, real estate, travel industries today, nobody could even imagine the level of pain and difficulties private industries have endured automating their businesses.

Then governments worldwide started experimenting with digitizing their processes. Although the specialized functions like census and weather forecasting services were long using computers, governments have not really tried their hands to digitize public facing services till the late 1990s.

In the US, website went live in September 2000. In the early years, there were immense challenges and failures in digitization efforts by the government agencies. Still, more than ever government services today are online, notably in the developing countries.

Data digitization has remained largely elusive in international development.

But international NGOs and their national counterparts who are undoubtedly the principal actors of international development are largely unaffected by this movement. Many NGOs today have websites. Web has been their preferred tool for advocacy and communications.

If we consider public and private sectors, web is more than just a marketing tool. Understandably, NGOs can’t offer their products and services over web or mobile application, as their target beneficiaries are unable to access such services, at least in the developing countries. What international and national NGOs could do at least is to make their program data available in public.

Read the full article in Medium.

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By @SocialWellNet

Vacancy Announcement: Knowledge Management Intern – ICT and GBV

Project Background

Gender based violence affects more than 20 percent of our populations every year. Out of those, only 30 to 40 percent chose to lodge a formal complaint and out of those make formal complaints only a few could access to counseling, medical, rehabilitation, legal, livelihood, and other essential services.

With a national NGO in Rwanda as partner, SocialWell has won the 2016 FIRE Africa innovation grant for its innovative concept of using GBV data and analytics to improve access to services among the victims and institutional accountability and governance. In addition, we are working on a case management tool that would allow providers and institutions collaborate, refer, and document services delivery.

In the course of the project design, our project team couldn’t find any global knowledge base on using ICTs in GBVs. There is a need for guidelines on data collection, storage, and sharing for the provider, NGOs, and government agencies as well. We also felt need for collating research and evaluations on the effectiveness of ICTs in various aspects of GBVs.

In view of this, SocialWell is working to develop a portal that will provide a bibliography with links to full texts, projects directory, calendar of events, experts database, blog, and a mailing list. In addition, we are working to form an ‘International Working Group on ICTs and GBV’ to help develop guidelines and organize a conference, subject to availability of funding.

This portal will act as an advocacy tool for civil organizations, governments, international organizations, private sector, and donors working in GBV to explore role ICTs could play. It will also encourage more organizations to bring innovative approaches and attract funding.

Role and responsibilities

  • Manage the overall portal activities – keeping the portal continuously updated with new content in various categories mentioned above.
  • Search database for research publications and examine their relevance for inclusion in the ICT for GBV bibliography.
  • Invite experts, researchers, and practitioners to register in the portal
  • Identify relevant projects across the globe, discuss with implementing organizations, and create pages and content for the project
  • Write case studies and blogs on topics and schedule in discussion with team. Conduct research and develop analyses to incorporate in those writings
  • Post content through social media
  • Maintain a global calendar of events on ICTs and GBVs
  • Participate in select events when opportunity permits and post the meeting highlights in the portal
  • Support formation of ‘International Working Group on ICTs and GBV’ and help working group members with relevant information and documents in their work

Your profile

  • Completing or have completed master degree in any one branch of social sciences
  • Active interest on the topic ICT and GBV and strong understanding and knowledge in ICT and/or GBV (Note: this means understanding of application of ICTs in social sector, not technological details), as evident in the form of curricula, thesis, research work, letter of recommendation, blog posts, etc.
  • Strong understanding of research methods in social sciences, shown in thesis, research paper, publications
  • Ability to write in simple and concise manner, suitable for web and social media
  • Able to give 2 – 3 hours in week days for at least 3 months
  • Expert level English language mandatory, French desirable

What we offer

This is an unpaid internship for duration of 3 months. The duration and nature of contract may be reviewed based on mutual discussion and availability of funding for this project. We provide offer and recommendation letters.

How to apply

Send a cover letter mentioning how you fit for the criteria mentioned for the profile of the candidate, along with your CV, and a writing sample, to with a copy to Last date: March 3, 2017.


By @SocialWellNet

Students: Participate in Our Survey on CrowdTraining Youth Using Mobile App

Are you a student enrolled in any course in India? Are you interested in getting practical training on a variety of topics and instantly train your peers using the mobile app? Do you want to get an online certificate that you can instantly share over social media, as well? If so, go on and participate in this survey.

We invite students pursuing any course in any subject to take part in our CrowdTraining survey. As a trainer, you will train your peers in speaking English, writing job applications, book keeping, and many others. Usually, trainers train for one to two hours every day, for one to three months. First 100 respondents in the survey will get a chance to participate in our beta program.

Don’t forget to submit the survey form, after you complete it.

In case of any difficulty, send an email to

Take the survey here

By @SocialWellNet

What are the key takeaways from evaluations of India’s Mother and Child Tracking System?

By @GaraiAtanu

When India introduced the Mother and Child Tracking System as national MIS for its maternal and child health program in December 2009, most states were running their own MIS applications. Several states like Tamil Nadu, Kerala, Rajasthan, and others were running for more than 5 years.

In its initial years, states heavily inflated data they reported in MCTS to showcase their performance in MCH programs. District units started reporting exaggerated figures especially towards the end of the financial year, in the month of March. Even within the government health administration, few relied upon MCTS data for program monitoring. Roll out of MCTS across India took almost 4 years, from 2010 to 2013.

MCTS is a name-based tracking system which capture information on maternal and child health. I did a review of MCTS back in 2012 when it was capturing following key data points(1):

Pregnant Women

  • Location details (state, district, block, address)
  • Identification details (Name, date of birth, phone, Janani Suraksha Yojana, caste)
  • Health provider details (HSC, ANM, ASHA, linked facility for delivery)
  • ANC details (LMP, ANC dates, TT, IFA, anemia, complications)
  • Pregnancy outcome (place, delivery date, JSY benefits)
  • PNC details (dates)
  • Infant details


  • Location details (state, district, block, address)
  • Identification details (Name, date of birth, phone, Janani Suraksha Yojana, caste)
  • Health Provider details (HSC, ANM, ASHA)
  • Immunization details (Dates for BCG, OPV, DPT, hepatitis, measles, MR Vitamin A)

In our visits to a number of health centers and focus group discussions with providers, we found a delay in submission of data, as much as 2 to 3 months. Evidently, with such delays, health services may not be benefitted from a name-based tracking system such as MCTS.

Public Health Foundation of India evaluated MCTS around the same time in Rajasthan and Uttar Pradesh, using data quality assessment (DQA) method to evaluate data quality, along with an assessment survey for assessing implementation challenges(2). The assessment found that data was mostly incomplete – beneficiary profile was mostly incomplete in Rajasthan and beneficiaries were excluded in Uttar Pradesh.

While Rajasthan had registered all sampled women and 85% of sampled children registered in MCTS, their profiles were 64% complete. In comparison, MCTS in Uttar Pradesh excluded 21% of sampled pregnant women and 43% of sample children. Profile data in Uttar Pradesh were 38% complete for women and 56% for children. The study underlined several causes that contribute to these limitations in data quality:

  • Suboptimal field level data collection,
  • Consolidation and transfer processes,
  • Inconsistent training levels for health staff, and
  • Lack of clear monitoring and supervision guidelines.

Besides, the study highlighted limitations in human resources, connectivity, and power supply challenged a smooth implementation.

Another study conducted during September 2013 – March 2014 in Haryana emphasized upon same infrastructural challenges that were experienced in 2009 (3). The study, in addition, reported an interesting observation on the reach and usage of SMS that MCTS generates based on the profile and transactional data entered in the system. The study found that only 18% of the beneficiaries reported to have received SMS while only 6% could understand the content in those SMS.

We can conclude this discussion from these 5 key takeaways:

  1. While MCTS has brought uniformity in MCH indicators and reporting across India, we need significant improvements in timeliness and completeness in data reporting through MCTS portal.
  2. Though MCTS has been in existence for more than 7 years now, we are still fixated in making data input work. As a result, health providers and beneficiaries have never truly experienced the benefits of having an effective name-based tracking system.
  3. There have been significant public investments in human resources (data entry and analysis), connectivity, and infrastructure built at district and block levels for smooth implementation of MCTS. This calls for a cost-effectiveness analysis with an alternate technology strategy such as using mHealth.
  4. Both reach and usage of SMS that MCTS broadcasts need rigorous evaluation. Most programs designed to provide customized reminders and motivational messages have adopted voice calls. We must take a hard look at this strategy before sending millions of messages.
  5. MCH is one area where thousands of NGOs and innovators are working in India and globally. Both operationally and technologically, MCTS offers little scope to these agencies either to leverage its data in their work or to contribute data to MCTS.


  1. Delivery quality health, nutrition, and WASH in Uttar Pradesh: An ICT strategy recommendation for 2013-2017 (unpublished report prepared by Garai, Atanu).
  2. Gera, Rajeev et al. “An in-Depth Assessment of India’s Mother and Child Tracking System (MCTS) in Rajasthan and Uttar Pradesh.” BMC Health Services Research 15 (2015): 315. PMC. Web. 17 Feb. 2017.
  3. Nagarajan P, Tripathy JP, Goel S. Is mother and child tracking system (MCTS) on the right track? An experience from a northern state of India. Indian J Public Health. 2016 Jan-Mar;60(1):34-9.

By @SocialWellNet

Why Are We Calling Data, Privacy, and Security Experts to Join Our ‘Working Group on ICT and GBV’

By @SocialWellNet

In our review of available ICT interventions in tackling gender-based violence (GBV), we couldn’t help but notice a remarkably low number of projects, evaluations, tools, technologies that exists to use ICTs in GBV. GBV is as much a socio-cultural problem, as it is problem of providing access to services and coordinating among state and civil agencies.

In our review, we also found a steady growth of mobile applications that would send triggers to 10 friends whenever someone is in danger. In fact, this has become a pet project for students in computer science department in India at least. We also found a good number of mobile applications that were used for recording GBV cases by the health workers. Some organizations implemented these applications. There are several case management systems implemented at project and country levels.

A consortia of international organizations comprising of UNFPA, IRC, UNHCR, UNICEF, and International Medical Corps created an MIS – Gender-based Violence Information Management System – to manage GBV cases in humanitarian contexts. GBVIMS was created to ‘harmonize data collection on GBV in humanitarian settings, to provide a simple system for GBV project managers to collect, store, and analyze their data, and to enable the safe and ethical sharing of reported GBV incident data’.

Data sharing is key to successful coordination within various arms of the government and with civil agencies responsible for providing services in GBV interventions. GBV helpline that collects report of GBV cases usually managed by the ministries of women and family promotion, whereas the investigation and judicial services are provided by the ministries of home and ministries of justice. Without an effective and proven mechanism, it is likely that many cases reported through GBV helpline will remain unattended to.

When we started looking for tools, guidelines, and data standards for sharing cases and aggregated data, we couldn’t find any. Understandably, there is considerable fear among many within the government departments in parting with sensitive data on GBV that can put victims into harm’s way.

The aggregated data, on the other hand, can provide insights on access and timeliness of psychosocial, legal, judicial services in sub-national, national, and regional levels. There is an opportunity to improve institutional accountability and response to GBV using aggregated data.

To develop and discuss this issue which we will eventually confront in Rwanda GBV Monitor project that APESEK and SocialWell will implement in Rwanda, we thought to review and publish practices and case studies through a knowledge hub.

At the same time, we have also started consulting with experts in areas of GBV, ICT, open data, privacy, and data security in governments, industry, academia, and civil society with the view to explore following key questions:

  • First, how do we store and manage case data in a networked environment.
  • Second, how do we share case and aggregated data within the agencies working in GBV interventions and also with general public and media through open data mechanism.
  • Third, what will be the key data points that may provide greater insights in GBV cases as such.
  • Fourth, what will be the mechanism to publish aggregate GBV data through open data framework.
  • Fifth, what will be the privacy and security mechanism that each agency handling GBV data must be adhering to.

As we are consulting with several experts and organizations to be part of this development, we always welcome your interests and inputs. Get in touch with: Jeanne Sheila Uwibona, Project Coordinator – Rwanda GBV Monitor, SocialWell.

By @SocialWellNet

Job Announcement: Project Coordinator – Rwanda GBV Monitor (Kigali, Rwanda/ Home-based in Kigali)

Job Description

‘Rwanda GBV Monitor’ is a one-year project that aims at improving institutional accountability and informed discussion and debate among the public on access to psychosocial and legal services in gender based violence in Rwanda, based on aggregated and anonymous data on GBV cases and victim’s access to psychosocial, police, and legal services. The project will coordinate with concerned Government agencies in Rwanda to study, plan, and (automated) update data to an aggregated platform to generate data analytics showing how the GBV cases are responded to. The project will also build capacity in the Government, Nonprofit, and Media agencies to study data analytics and use in decision making, governance, and sensitization of the public.

The project is being led by APESEK, a nonprofit based in Rwanda with technical partner SocialWell. The candidate is being recruited by SocialWell, however, s/he will actively work with APESEK and other Government, Nonprofit, and Media agencies. We expect the project coordinator to take complete ownership of the project in Rwanda and help shape a GBV portfolio in SocialWell with technical inputs.

Key responsibilities

  • Undertake research to develop in-depth understanding of gender based violence in Rwanda, its causes, reporting, access to psychosocial services, police, judicial processes, difficulties, resolution, follow up.
  • Take leadership in developing structured, concise, and well-written technical inputs on GBV that can be used by SocialWell’s ICT Team in design and development of ‘Rwanda GBV Monitor’ portal, case management tool, and related applications.
  • Update data, analyses, and research findings periodically based on new datasets and share the research findings internally and externally.
  • Understand, identify, and incorporate global good practices in digital and manual data storage, exchange, and security for GBV cases by different institutions and make specific technical recommendations for SocialWell’s ICT Team to learn and adhere those practices in software development
  • Study manual and/or digital systems adopted by different organs of Government of Rwanda for GBV case management. Develop mechanisms to share the data in a single system to develop insights and analyses from such data.
  • Establish partnerships with concerned Government Agencies of Government of Rwanda working in GBV areas for the project.
  • Develop a technical guideline on GBV data/ case management in manual and digital environment, with technical inputs of Government, Nonprofit (national and international), and Media partners.
  • Build technical capacity through conducting workshops and trainings on GBV data management to various Ministries/ Departments/ Centers of Government of Rwanda.
  • Map data points being captured in reporting and resolving GBV cases by Government of Rwanda and develop an outline on mechanism for inter-agency data sharing mechanism (e.g. how complaint received in GBV Helpline can be shared with Police) and store in the proposal portal ‘Rwanda GBV Monitor’
  • Regular monitoring, supervision, quality checks, and improvements of project processes and outputs that meet internal and external requirements to meet quality and programmatic standards
  • Take technical and coordination leadership to conceptualize a national and international advisory network that help develop appropriate technical guidelines on use of ICTs in GBV context.
  • Provide leadership in attracting additional funding and resources for improving reach and effectiveness of Rwanda GBV Monitor project, as an associated community-level intervention project on GBV.
  • Provide leadership in scaling up the concept within Rwanda, in the region or beyond.

Key Skills and Competencies

  • Worked in GBV area, preferably in combinations of research, policy, and project management areas in Rwanda with strong reputation among government and nonprofit organizations for your work.
  • Passionate about using new ideas and innovations in GBV. You possess strong organizational skills, attention detail, and perseverance to give shape to those ideas and innovations.
  • Understanding of digital technologies and how they are being used in social sector programming.
  • Effective team player, with prior experience to work with technical and software team in a virtual environment would be advantage.
  • Ability to communicate in English and French. Working language of several of our project partners is French. Strong interpersonal communications abilities.

Person requirements

  • Master degree in one of social sciences from a reputed university, PhD preferred
  • Ideal candidate would be having 5 or more years’ experience, with at least 1 year of experience in GBV areas. For exceptional candidates, we would consider thesis/ research paper and internships in GBV along with experience in other social issues.
  • Proven working relationships with one or more Government agencies in Rwanda and nonprofits.
  • Skills in conducting research using one or more qualitative and/or quantitative methods – including literature review, review of project websites and social media, surveys, key informant interviews
  • Skill in project management in social sector projects


The candidate will be based in Kigali and will be working from home/ own office. Should have own reliable access to internet and computing. 20 hours/ week and 6 months’ contract, to extend based on project funding and performance.

To apply, send a one-page cover letter detailing how you fit for this position and your CV to by January 31, 2017.

 About SocialWell

SocialWell – – is an India-based social enterprise that brings ICT driven innovations and sustainable business models in social and public sectors.

By @SocialWellNet

APESEK and SocialWell Awarded Grant by FIRE Africa to Enhance Access to GBV Data

FIRE Africa, an innovation program to promote access to ICTs in Africa, has today named APESEK to lead a project along with SocialWell to develop a data portal on gender based violence (GBV) in Rwanda.

APESEK and SocialWell will engage a team of experts in GBV, gender data, and data analytics to build capacity among the state and civil society institutions in Rwanda in creating a GBV data portal “Rwanda GBV Monitor.” Rwanda GBV Monitor emphasizes upon improving accountability and governance among those institutions.

“Our team will seek to partner and work with various institutions of the Government of Rwanda at local and national levels, besides taking inputs from the NGOs working in the field of police, justice, and women empowerment”, said Emmanuel Nyandwi, Director of APESEK.
Noting that stopping violence against girls and women is central to the SDGs, Atanu Garai, CEO of SocialWell said, “the FIRE African grant provides us an opportunity to use data in improving institutional accountability towards the victims of GBV.”

When implemented, “Rwanda GBV Monitor” will be first of its kind not only in Rwanda, but also in the East Africa region.
“In a sense, the project will strengthen our common resolve to strengthen Rwanda’s effort to fight GBV”, said Nyandwi.

About APESEK: Founded in 2002, APESEK is an NGO based in Rwanda promoting well-being of orphan and vulnerable. APESEK has designed and implemented large scale GBV projects in Rwanda.

About SocialWell: Established in early 2016, SocialWell ( is a social enterprise that brings ICT driven innovations and sustainable business models in social and public sectors. SocialWell implements web, data-driven, and mobile solutions in areas of maternal and child health (MCH) and gender based violence (GBV) in Asia and Africa.

Emmanuel Nyandwi

Job opening: Chief Growth Officer (US-based) – Mobile App for FMCG/ Retail products
How open data from NGOs can radically change the way we do international development
Vacancy Announcement: Knowledge Management Intern – ICT and GBV
Students: Participate in Our Survey on CrowdTraining Youth Using Mobile App
What are the key takeaways from evaluations of India’s Mother and Child Tracking System?
APESEK and SocialWell Awarded Grant by FIRE Africa to Enhance Access to GBV Data